Media leadership
I’ve led national news production at Spectrum News, served as assistant news director at ABC 33/40 in Birmingham, and managed broadcast talent at AccuWeather.
See broadcast workHealth and Wellness Professional
Alicia
Bettes.
Founder of True Vibe Wellness. Award-winning broadcaster, communications professional, and host.
True Vibe Wellness
Wellness for
real life.
I help high-functioning, exhausted people build habits that fit the lives they actually lead.
As founder and CEO of True Vibe Wellness, I focus on everyday energy, burnout, sustainable weight management, and the changes that come with perimenopause and menopause. My coaching brings nutrition, movement, and daily routines into the same conversation.
- Holistic Health Coach · Institute for Integrative Nutrition
- Certified Nutrition Specialist · Ashworth
- Zumba Instructor
Professional experience
Media, communications
& hosting.
Strategic communications
My work in media relations, editorial planning, and content production helps audiences make sense of complex information on air and online.
Discuss a projectHosting & voice
On-camera interviews, live broadcast, and voice-over. I bring preparation, curiosity, and a feel for when the next question matters more than the one on the page.
Hear a podcast interviewPortfolio
Selected work.
Wellness · Book
Fuel Before the Crash™
A seven-day guide to noticing energy patterns and building routines for meals, movement, and recovery.
About the book
Wellness · Author video
Why I Wrote Fuel Before the Crash™
I share how my own struggles with low energy, and what I kept hearing from people around me, inspired the book.
Watch on YouTube
Wellness · Video
You’re Not Lazy — Your Life Is Draining You!
I walk through how to spot what’s draining your energy and refuel before you hit empty.
Watch on YouTube
Wellness · Friday Vibe Check-Out
Your Emergency Energy Kit
A quick look at what to keep on hand so you have something to eat or drink when the day gets hectic.
Watch on YouTube
Broadcast · Reel
AccuWeather Weekly Wrap-Up Reel
A selection of my on-air recaps of the week’s top weather stories.
Watch the reelBroadcast · Video
On the anchor desk
Alicia Bettes and Wendell Edwards co-anchor this on-air segment.
Watch the clip
Broadcast · Feature
The Tuskegee Weathermen
An AccuWeather feature on the Black meteorologists who supported the Tuskegee Airmen during World War II.
Watch the feature
Guest interview · Podcast
NY Executive Podcast
I joined NY Executive Podcast as the founder of True Vibe Wellness and a health and nutrition coach.
Watch the interviewGuest interview · Podcast
Redbird Buzz
I joined Illinois State’s alumni podcast to talk about my path through broadcast news and what I’d tell students starting out.
Listen to the interviewRecognition & mentorship.
Recognition
Illinois State University · April 2024
TV-10 Broadcast Hall of Fame
TV-10 News produced this video for my induction at the student newscast’s 50th anniversary celebration.
Watch the TV-10 video View the Hall of Fame profile
Illinois State University · October 2023
Outstanding Alumna in Journalism
I received this honor from the School of Communication at the 2023 Homecoming Alumni Day luncheon.
View the original award postMentorship
National Association of Black Journalists · 2021
NABJ Leadership Academy
I was selected for the inaugural Mentoring Program, where aspiring newsroom leaders received group and one-on-one guidance from television station general managers and industry experts.
See the inaugural cohortIllinois State University · April 2023
COM Week keynote
I spoke to communications students about finding a mentor in my keynote, “Level Up Your Career: Why You Need a Mentor.”
See the COM Week programContact
Let’s talk.
For wellness collaborations, communications projects, interviews, or hosting inquiries.